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Who WE REPRESENT

We’ve worked with some of the biggest brands in the industry and also some of the smallest. Size doesn’t matter to us. What matters is making sure we represent the brand in a way that’s authentic. That’s why we take a unique approach to meet your brand’s personality and reach your target audience.

TESTIMONIALS

“Pourtastic has been my go-to sampling company for over 8 years. They provide exceptional communication from booking to the day of execution and provide the most timely and detailed recaps in the biz. I can't say enough about the team at Pourtastic.”

Independence

Stephanie Meyer

“I wanted to let y’all know how fantastic and professional the team displayed themselves at our event Saturday. They always show so much support for our brand and seem to be so natural at what they do!”

Yuengling

Claire Bonham

“Since deciding to make the switch to exclusively working with Pourtastic late last year, I can say that we have been extremely pleased with the services we have received”

Shiner Spirits

Clinton Shaw

“Side note, I raved about Pourtastic and was granted a much larger sampling budget than last year!”

Pabst

Caitlin Tiedeman

“The Pourtastic team provides best in class promotional services. While working closely with Pourtastic leadership, we were able to align on a sampling program that included an in-person training to generate brand specialists for Truly. We have gotten nothing but great feedback from retailers on the brand ambassadors!”

Boston Beer

Jack Huber

“From top down, we have been so pleased with the services we’ve received. Communication is always prompt, flexibility in scheduling and programming has never been an issue, and our pricing structure is easy to follow and has brought great value to our North Texas team.”

Shiner Spirits

Clinton Shaw

“Congrats on this next chapter! We certainly appreciate the partnerships from PMG and Pourtastic. Looking forward to what this powerhouse combination can deliver for HEB in the future.”

HEB

Rusty Woodland

“This Client Pour-tal is fantastic!!!”

Eight

Dwayne Johnson

“The two demos you set up for ice house were a huge success!! The account is extremely happy and has ordered We the People on the last two orders.”

We the People

Beca Ruiz

“We have worked with other companies in the past and Pourtastic has offered us value that the others could not. I would highly recommend Pourtastic to any company that plans to conduct multiple Tastings/Samplings long-term.”

Shiner Spirits

Clinton Shaw

OUR CLIENTS

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SHINER BEERS case study

OBJECTIVE:

  • Reach current and prospective consumers through sampling and engaging brand experience.
  • Utilize the existing brand awareness to increase exposure of brand by offering new/additional Shiner brands and increase sales.
  • Leverage samplings to increase placement and shelf space in retail.

APPROACH:

Using a flighted sampling schedule created and booked by the Shiner team, Pourtastic executed over 1,500 off-premise sampling events for the brand throughout the year. With heavy prominence in the HEB chain in South Texas and other key accounts such as Kroger, Total Wine & More and Spec’s, the Pourtastic Shiner team sampled up to three beer brands at each demo, focusing on seasonal and new releases and core beers. Brand ambassadors were equipped with branded attire and POS giveaways for several campaigns, enhancing the brand experience.

RESULTS:

  • 1500+ demos completed
  • 33.5% sampling to sales ratio average (over 1 in 3 people who sampled made a purchase)
  • Where samplings were concentrated, seasonal releases sold out
  • Increased sales for brand
  • Increased store sales/strengthened retail relationships
  • Managed inventory flow: seasonal offerings were moved out to make room for the next release
    (ex: Selling through Oktoberfest before Christmas seasonal arrived)
  • A hold-over effect occurred during off-months when sampling budget was not concentrated: sample to sales ratios increased due to momentum coming out of the previous month with heavy sampling schedule
  • Peak sales month was in July with both the greatest number of scheduled events (275) and over 3000 units sold over the month

HIGHLIGHTS:

  • Sales in dollars for a single event was as high as $818
  • Greatest number of units sold at a single event was 80 6-packs
  • Consumer reaction to sampling resulted in sell-out of both seasonal product and year-round brand in both 6- and 12-packs (44 sold)
  • Many events sold greater than 40 units (6- or 12-packs)
  • BAs hand-sell other labels from the brand, beyond the three sampled, based on customer taste and feedback.
    One particular event had sales of eight different labels
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